10 SURE-FIRE MARKETING STRATEGIES BUSINESSES CAN DEPLOY TO SELL AND SUCCEED IN THEIR BUSINESS (Contd)
10 SURE-FIRE MARKETING STRATEGIES BUSINESSES CAN DEPLOY TO SELL AND SUCCEED IN THEIR BUSINESS.
6. Content Marketing
Content marketing is about helping rather than just selling. Valuable content is the focus of all successful marketing today.
In our always-wired new commercial world, buyers want access to all information. Buyers now prefer sellers who are willing to show them what they know and even begin helping them before they do business.
Content is anything - video, podcast, article, infographics - that educates your customers on your product/service and in the process, get them to know about it.
For example, as a fashion designer, you can share articles or videos on your social media accounts on different issues relating to fashion and clothings - how people can maintain their clothes, different ways to style oneself for events etc. By offering such helpful information, you bring awareness to your expertise and get people talking about your business and sharing those contents.
7. Cause-Driven Marketing
Cause-driven marketing is hinged on the premise that people like to get behind a worthy cause and back it as an ambassador, spreading a message of awareness and support.
Not long ago, the ALS Association garnered national attention by creating a brilliant gimmick called the Ice Bucket Challenge. The challenge swept the country and was everywhere - on TV, in the news, all over social media. Because it was cause-driven marketing, many celebrities, athletes and performers gladly participated and then posted links and wrote about their experience.
Your business shouldn't just be about money-making. If you're committed to helping and enriching the lives of people, you will automatically attract a positive buzz about your business.
Also, you can look for opportunities where you can support causes that naturally or logically relate to the kind of business you have. Or better still, you might donate a certain amount of your products and services as part of the freebies given at other cause-driven events. In return, you get your name listed and often prominently displayed at the event as well as allow potential new customers to sample your offering.
8. Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Forms of digital marketing include:
• Social Media Marketing - This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include: Facebook. Twitter. LinkedIn.
• Email Marketing - Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include: Blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, tips or similar series emails for customer nurturing.
With the ever-increasing rate at which people use the internet, digital marketing is a sure way to go.
9. Authority Marketing
You walk on the road and you see a billboard having the picture of a popular figure/celebrity, holding a product. You realize the person is an ambassador of the product. What will be your first reaction to such sight? You pay attention, right? For the sake of the celebrity, you take some time to get an idea of what the product is about. You may want to get the product after that. What you see in play in such scenario, is authority marketing.
Authority marketing is the kind of marketing in which an authority in a field talks about or serves as an ambassador for a product or service. The influence and popularity of such figure is leveraged on to get message about what is being offered to a larger audience.
You can utilize authority marketing for you business too. You can ask them to talk about your business. They could do so at events, on TV/radio or through their social media accounts. That way, you reach their large fan base.
10. Reputation Marketing
The most valuable asset a business/brand/company has is its reputation. Its reputation is how it is known to its customers and how other people in the market place talk about and describe the business to others.
The most important part of your reputation is your ability to get the results for which you are engaged. When your business develops a reputation for doing quality work, people will line up to purchase whatever you sell. Your work sells you by itself.
How do you build this kind of reputation, as a business?
You build it making it a habit to always give your best at every time to every person you serve.
ABOUT THE AUTHOR.
Olayiwola Oladeinde is a writer, trainer and coach. Through his writings and speeches, he inspires, guides and empowers individuals to become better versions of themselves and create wealth from doing the things they are good at and enjoy doing.