CERAMICS BUSINESS IN NIGERIA – A Look at the opportunities and shortfalls
The Ceramics and Tile industry is a multibillion dollar industry which prides itself a benchmark of $408bn income generation rate on the worldwide scale. Tiles alone costs Nigeria about $800million annually, and the prices only go higher.
An international business owner was caught saying, “when you capture the Nigerian market, you have the African Market.”
This statement could not be further from a lie as Nigeria prides itself with a population of approximately 180million people and growing. The country stands at the top of the Market pyramid of any Africa-wide product.
However, like many African countries, Nigeria still depends on intercontinental importation for most of its daily-use product. The Nigerian government nonetheless has continued to work really hard to curb this trend of intercontinental importation alongside many African countries thereby supporting the development and expansion of the African Market.
Nigeria is a vastly blessed country when we talk about raw materials and minerals, leading to the question, “Why is Nigeria importing Ceramics?”
To find and answer to this Frillxtra.com met AbdulKareem Motunrayo, a 500 Level Fine and Applied arts student of Ladoke Akintola University, Ceramics Major to discuss “Ceramics.”
In her opinion, Motunrayo stated that the troubles of facing the industry is the production of ceramic wares for large scale sale and the stage Ceramics is at on the countrywide scale.
“Ceramics is like the most stressful Major in Fine and Applied arts, -second only to sculpture I think. Students are deftly warned before choosing this section because of the long hours and the level of creativity needed. Being such stressful a major, most people do not want to be ceramic artists.”
Leaving the stress out of it, large scale production of Ceramic works is not really plausible in Nigeria considering the technological advancement of Nigeria on its own. Our engineering students have all continued to focus on solving the electricity problem, forgetting there are multiple problems in the country that needs solving. A ceramics artist in the absence of replicators will have to create each piece by hand, how many can he really make?
There’s also the question of “Artwork or Daily use” product when a Nigerian sees a Nigerian handmade product on the sales rack. Nigerians have a tendency to purchase Nigerian arts for beauty and presentation rather than actually use. Leading to a lower sales compared to the price. A Nigerian might argue it’s the price, but really, it’s not.
The question then is, are we going to have a fruitful collaboration of different fields of learning to save Nigeria or we going to continue blaming the government?